| Print
on demand has achieved, quite simply, a revolution in
the book printing industry. Until quite recently, printing
a book was an extremely costly affair and could only
be contemplated by either conventional printers/publishers,
who were fairly certain of a manuscript’s chance
of commercial success, or wealthy individuals who, no
matter what the cost, wanted to have their work in print.
Now, with the introduction of digital printing, it is
possible to literally have just one copy of a book printed
at a very reasonable cost. There are no printing plates
involved, no conventional printing presses and no need
for minimum runs of thousands of copies, just computers
and digital printers.
This innovation has obviously had a huge impact on the
book printing processes and opened up the availability
of having one’s work printed in either a hardback
or paperback format to almost anyone who has a creative
writing flair. Another major benefit of print on demand
is that there is now no need to warehouse large numbers
of printed books to supply possible future demand, as
the turnaround time from order to print and delivery
is just a matter of days. This also means that a book
need never go ‘out of print’ because the
manuscript is kept as a digital file, so storage is
no longer an issue.
All of these modern innovations mean that the economics
of printing just one copy of your book is now incredibly
affordable. For example, after the set-up costs of £795,
you can purchase just one copy of your book (for this
example, we’ve assumed your book is 252 pages
long) for only £3.72. The freedom and flexibility
this affords the unpublished author means that he or
she can now become published with a quality printed
and bound book for a price within almost everyone’s
reach.
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